MELAKA CITY, 7 May – Melaka Corporation (MCORP) will collaborate with tourism industry players in the state to attract more visitors to the Panggung Bangsawan (Traditional Malay Opera Theatre) in conjunction with Visit Melaka Year 2024 (TMM2024).
Its Chief Executive Officer, Datuk Mohd Yusof Abu Bakar, said the corporation is currently in negotiation with several key tourism players, involving both government agencies and private sector companies.
He said the purpose of these negotiations is to appoint tourism industry players as agents to promote Panggung Bangsawan to tourists.
“MCORP will collaborate with all tourism players to serve as promotional agents for Panggung Bangsawan and to assist with ticket sales for a variety of scheduled performances from June to December.
“So far, we’ve held discussions with the State Tourism Promotion Division (BPP), the Melaka River and Coastal Development Corporation (PPSPM), as well as several private tourism companies,” he told Melaka Hari Ini.
He shared this during the Launch Ceremony of Panggung Bangsawan Melaka, officiated by Chief Minister Datuk Seri Utama Ab Rauf Yusoh last night.
Also present were State Legislative Assembly Speaker Datuk Wira Ibrahim Durum; State Financial Officer who is acting as State Secretary Datuk Salhah Salleh; and State Executive Councillor for Tourism, Heritage, Arts and Culture, Datuk Wira Abdul Razak Abdul Rahman.
Joining them were State Executive Councillor for Health, Human Resources and Unity Ngwe Hee Sem; Deputy Executive Councillor for Investment, Industry, and TVET Development and also Deputy Chairman of MCORP, Datuk Khaidhirah Abu Zahar; and other dignitaries.
Elaborating further, Mohd Yusof said that one of the strategies to attract visitors includes group packages.
“For example, visitors who purchase bundled tickets may enjoy both the Melaka River Cruise (MRC) and programs held at Panggung Bangsawan.
“MCORP will also be looking for sponsors to support the operations of Panggung Bangsawan to ensure the success of various planned programs throughout the year,” he added.
Source: Melaka Hari Ini
